Google Ads Audit: find the wasted spend.
A thorough review of your Google Ads account by a specialist who has managed hundreds of client accounts over more than 15 years and sat in the top Google Ads mastermind communities. We find the wasted spend, the missed wins and exactly what to fix first, in plain English.
A quick intro to the Google Ads review
A proper look under the bonnet
- Account structure, campaigns and budgets
- Wasted spend: poor search terms, irrelevant clicks, weak negatives
- Conversion tracking and whether it can be trusted
- Bidding strategy and where it is working against you
- Ad copy, extensions and Quality Score
- Missed opportunities and quick wins
Clear actions, not a sales pitch
- A clear written review in plain English, not platform jargon
- A prioritised list of what to fix first, and why
- An honest read on what is working and what is wasting money
- A short call to walk you through it
Built to pay for itself
For most accounts we look at, this costs less than two weeks of ad spend, and it tells you whether the other fifty weeks are working.
It is meant to pay for itself, and it does that in two ways: the wasted spend we find and cut, and the optimisations we hand you to put in place. Either one on its own can cover the cost of the audit several times over.
Most accounts we open are being judged against a number that is not real. We recently opened one that had spent around $14,000 over a season with its campaigns optimising towards a signal that carried no revenue in it. Every action it counted was valued at a flat dollar, while the actual sales sat in a column the campaigns could not see. Nobody could tell which of that spend was working, because the numbers being reported were not measuring money.
That is not something a free automated audit will ever catch, because it is not a setting you can scan for. It takes someone who runs accounts every day to spot it.
What happens after you click buy
Buy button coming soon. We are just working on the questionnaire.
- You click the button and we take you to a payment page.
- Once you have paid, you answer a short set of questions about your business. It takes a few minutes, and it is what makes the audit about you rather than a generic report.
- We tell you exactly what access we need and how to give it to us. As soon as that is approved, we start.
- We do the work. You will have your audit within 10 days. We do not rush these, because thinking properly about your account is the whole point.
- We send you a booking link so you can put an hour in the diary, and we talk you through everything we found.
By the end of that hour you know why we have recommended what we have and what the impact of each change is. You get the whole picture we have, not a document you are left to interpret on your own.
Book a Growth Plan Session or ask us about a one-off Google Ads Audit. Either way, you get a straight read on your account and what to do next.
We work best with owners who want a trusted partner and let the experts they hire do their best work.